For this project, we created decals and hats for an LLC water truck that responds to forest fires. The client’s initials were HH, and he wanted the logo to play off that double-letter idea. The goal was to make something bold, clean, and versatile, something that would look great on his truck and could be used across different platforms.
My Process
After speaking with the client, I began sketching ideas. My goal was to create a symbol that felt bold yet simple. I started thinking beyond the usual symbols of water and fire trucks and explored different ways to represent the brand. One idea was to use two crossed "H" shaped axes, but it felt too cluttered and wasn’t immediately clear. I wanted something that would be recognizable, even from a distance. I began experimenting with typography before starting to shape the final logo design.
creating the style
For the final logo, I wanted to give him a few options that could work across different uses like social media, a website, or merchandise. However, he was mainly focused on decals and hats, so I kept it simple by placing the symbol above the type. We had the decals made through Quality Tinting and Signs and used Richardson 112 hats for the custom embroidery.
Laying things out
