This logo was designed for a nurse consultant business, where attracting clients relies heavily on a strong online presence due to the asynchronous nature of the work. The goal was to create a logo that feels both fun and professional, while also communicating key values like expertise, organization, and trust in the nursing field.
My Process
I started with a rough draft and played around with the layout and overall direction of the design. I made about five versions before choosing the one with the stethoscope shaped like an "H." From there, I focused on simplifying the idea and improving the curves of the logo.
diversifying the logo
After finishing the main logo, I created different versions to match the style and feel of the design. Since the logo is simple and will be used in many places like social media, website, and business cards, I wanted to give my client flexible options that work well in different formats.
design direction
