Etna Deli first opened its doors in 1978, serving a variety of sandwiches to the local community. Recently, it was remodeled by the family it was passed down to. The new owners reached out to me to create a fresh logo that had an old-timey feel, using specific shades of red and green. They wanted to include “XX” in the design, a nod to their roots and the family’s legacy, and they also wanted the established date to stand out to show how long they’ve been part of the Etna community.