Heart of the Valley End-of-Life-Community is a non profit organization that provides comfort and support to those who are grieving a loved one. This new community wanted a logo that fully reflects who they are, capturing both their connection to Corvallis, Oregon and the feeling of being supported and “wrapped” by others.
My Process
I started with talking to the founder of this organization to better understanding their community. I created a word list and basic sketches that I developed on Procreate.
Sketching things out
After discussing with my client, and forming basic sketches, I took my ideas into Illustrator. I loved the swooping shaped and mountains so I utilized this in my initial design.
Discussing with the client
I created a slideshow of my first draft that my client could show and discuss at their team meeting. They loved the initial design but wanted it to represent more of their valley in Oregon and sent me a picture of a painting they saw with the colors they wanted.
Revisions
