Chase your dreams

For this project, I was provided with set text to create a brochure for the Art and Design concentration. While the content was given, I had freedom to choose a theme. I decided to highlight the Central Coastal Cowboy aesthetic, reflecting the unique environment we live in.

My Process

I began with rough sketches to plan the inside layout and the final poster that would appear on the back of the unfolded brochure. These early drafts helped me explore structure and composition before moving into digital design.

First round

In the first round, I focused on text size and layout but found the design lacked visual interest. To improve engagement, I experimented with typography and added illustrations to reinforce the cowboy theme.