The Elements of Style 

For this group design project, we created a series of three books using provided text. Our goal was to develop a cohesive design by utilizing InDesign styles through collaboration and a set style guide. Each team member was responsible for designing one book, but it took significant teamwork to ensure all three books felt like part of a series. Elements such as typography, layout, and visual themes were were the main goals for consistency while still allowing for individual creativity within each one.

My Process

This project heavily relied on communication and organization. Since we were working as a team, it was important to keep track of everyone’s roles and contributions. I also found some fun paper at Micheals which we used for our final covers.

Creating a guide

We started by working on one book together to develop a style guide, serving as a foundation for the entire series.

Laying things out

This first round of critique was where we carefully examined our layouts, found inconsistencies, and made necessary adjustments to better align with our style guide.

First round

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Morro Bay Campaign