Dāt | PR Package—Industrial Technology and Packaging, Indesign, Procreate, Illustrator, Photoshop, CO2 Laser

  • Focus: Establish a confectionary brand and develop an influencer PR package with retail packages inside.

    • Travel Influencer + Guilt Free Confectionary

    • Culinary Adventure

    • Strategies: Using travel influence to shape retail design, PR design, and date cake flavors.

  • Skills Applied: Brand design, packaging design, business development, collaboration between graphic design and industrial technology packaging majors.

  • Mission Statement: Dāt is a contemporary passport to indulgence without compromising on health. We introduce bite-sized, guilt-free cakes sweetened with one of the world’s oldest traveling fruits, offering natural energy and flavors inspired by flavors from around the world.

Final Images

My Process

Mood-board & Color Studies

pdp, Retail & PR sketches

Stylized illustrations

retail prototypes

Pr package prototypes

PDP Studies

Final Pdp & Retail Layout

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