Poise | Self-identity Beer Label—Procreate, Illustrator, CO2 Laser
Focus: To design a label reflecting a piece of my personal identity
Young-adulthood + self confidence
Theme: Scratch art
Strategies: Custom Typography, Mascot, “Feel Good” Message & Structural Innovation
Skills Applied: Custom typeface, cohesive style, design craftsmanship, editorial layout
My Process
Moodboard
Layout Sketches
Mascot Sketches
CUSTOM type sketches & full alphabet
Final layouts in Black & WHite
Final Full-color layout
