Nest hotels
For this project, I created Nest Hotels, a hotel rebrand that is expanding its reach for guests and adding more of a focus on sustainability. I combined my research and design skills to create a brand new identity with guidelines essentially creating a brand new company.
My Process
I researched the original hotel brand from head to toe, documenting everything from its founding history to small details like the type of toilet paper used in the bathrooms…I explored various type studies and came up with the name Nest.
Studying the Letterforms
After creating the name Nest, I took these letterforms and studied them in different ways to see what really stood.
Research & Concept Development
I expanded on the list of key words associated with the brand in my initial research. The concept that stood out most was connections and support, which led me to explore knots. The square knot is a universal symbol of strength and reliability. After finalizing the primary mark, I developed a cohesive color palette to maintain consistency across the brand.
Creating the Main Symbol
